Shuffler.fm is blog radio or internet radio made by music blogs and founded by five music tech geeks who are part of Tone collective.

Shuffler.fm launches in Alpha to help users channel surf the music web by easily browsing and navigating through thousands of cool music blogs. This allows them to discover great music and music blogs, without having to weed though every site, one by one.

Every day thousands of bloggers and music tastemakers write and post about music somewhere on the web Shuffler first indexes these sites or publishers can add themselves. Sites are then are tied together as genre channels. Shuffler then allows you to browse the collected site content easily, listening to what you want, by genre. It is a visual browsing experience where you play, shuffle, browse track by track, and site to site. The web becomes your player, catalogue, and radio station. Bloggers are the dj’s, reviewers and tastemakers of this curated experience. “It’s great for publishers too”, says Tim Heineke, co-founder, “since it’s our purpose to promote the music on these great music blogs and sites. We offer them more traffic and views.”